Email Marketing Strategy and Tactics

Email marketing is said to be one of the strongest marketing channels. And it can be backed by an effective email marketing strategy. You could even say that is the foundation that your email marketing program is built around, so it is worth spending time on.

How Email Marketing Works for You and Your Business
Email marketing has become an important tool for brands that want to reach new leads and engage their target audiences. But this tactic isn’t just for big businesses with big budgets. In fact, email marketing is both affordable and cost-effective, making it a great option for small businesses working with limited marketing budgets.

We’ve put together a beginner’s guide to small business email marketing that’s perfect for those who are new to this digital marketing tactic or looking for ways to improve their current campaigns

Why Email Marketing is Important for Small Business
Most small businesses have more limited budgets. This means that they must focus on what works and what will provide the greatest return on investment.
One of the greatest benefits of email marketing is that it’s cost effective. Whether you are handling your own email marketing campaigns or hiring an email marketing agency to help you, email is one of the most affordable ways to reach the largest number of customers

How Email Marketing Works
Before you start sending out emails to your leads and contacts, it’s important to get to know the ins and outs of email campaigns. This will enable you to better develop an email marketing strategy that will help speed up your sales cycle.

Few different aspects of marketing emails:

1. Personalize your messages: When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber.
2. Segment your subscribers:  According to email marketers, segmentation is second on the top initiatives list this year. When you segment your database, your email campaigns become much more targeted to your audience.
3. Send mobile-friendly emails
4. Retargeting
5. Test copy, design and buttons

Whether you test your home page, landing pages or email templates, testing provides us with data to make practical decisions that will improve our marketing performance.

If you implement these new changes into your email marketing strategy your customers will be more responsive, your campaign performance will improve, and your business will continue grow.

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